Course Program

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#1Business Planning & Industry Research
  • Course Introduction09:04
  • Planning an Online Store - Tools & Checklist19:56
  • Trendspotting, Niche & Products30:08
  • Industry Research - Unit Economics34:46
  • Untitled lesson---
#2Product Development & Value Proposition
  • Researching & Deciding Product Features42:51
  • Innovation & The Value Proposition21:48
  • Product Development, History & Evolution12:30
  • Presenting your Value Proposition27:06
  • Reality Check & Adjustments15:17
#3Ecommerce Marketing Mastery
  • Exploring Marketing Channels22:49
  • Event Timeline & The Customer Journey27:21
  • Marketing Channels31:51
#4Team, Operations & Fulfillment
  • The Anatomy of An Order49:51
  • Team & Operations20:08
  • Building your Technology Stack24:56
#5Setting up your Online Store
  • Two Ways to Make a Shopify Store03:46
  • General Settings08:12
  • Account Settings11:09
  • Locations & Shipping Settings35:06
  • Checkout Settings26:21
  • Payment Settings22:17
  • Тaxes09:30
  • Billing Settings & Legal Pages08:33
  • Store Languages28:29
  • Ecommerce Notifications20:05
  • Store Files07:03
  • Store & Home Page Preferences00:00
  • Managing Domains06:06
  • Choosing your Theme00:00
  • Adding Products23:35
  • Creating Collections22:56
  • Managing Customers21:41